Find the prompts that surface your category.
Buyers don’t type keywords anymore — they ask questions. SemlyPro discovers the exact prompts your buyers send to ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Then publishes the content that gets cited.
AI Overview answer block
What is AI prompt research?
AI prompt research is the discipline of identifying the actual buyer-intent prompts users send to AI search engines about a given category. Unlike keyword research (which captures Google search terms), prompt research captures the longer, more conversational queries buyers type into ChatGPT, Perplexity, Gemini, and Claude.
The data informs both content strategy and AI visibility tracking — you can only optimise for prompts you know exist.
Prompts are 8–25 words vs Google’s 3-word keywords.
Each prompt encodes a clear buyer stage and intent.
Different engines surface different prompt patterns.
Trusted by content teams winning AI search
Why now
Buyers don’t type keywords. They ask questions.
Your keyword list is missing 90% of what your audience actually asks AI. Prompt research closes that gap.
Buyer prompts average 10–25 words vs 3 for Google keywords.
use a multi-turn conversation with AI before deciding.
Different engines surface different prompts. We cover all 5.
The closed-loop difference
Others discover prompts. SemlyPro answers them.
Read-only prompt tools give you a list. SemlyPro gives you the list, drafts the article that ranks for each, and publishes it.
Capability
Read-only prompt tools
SemlyPro
How it works
From category to live prompt list.
01
Define category
Enter domain, brand, or category. We auto-generate seed prompts your buyers actually ask.
02
Discover variants
For each seed, we surface 20+ prompt variations from real AI engine query patterns + Reddit + forums.
03
Score + cluster
Each prompt scored by estimated volume, intent stage (TOFU/MOFU/BOFU), and AI Citation Potential.
04
Publish answers
For each high-priority prompt, SemlyPro drafts the article and publishes it to your CMS.
What’s inside
Six pillars of prompt-led research.
Multi-engine prompt mining
Captures buyer prompts from ChatGPT, Perplexity, Gemini, Claude — plus Reddit AMAs and forums where buyers actually phrase questions.
Estimated prompt volume
Monthly prompt-volume estimates per engine. Know which prompts to prioritise.
Intent stage classification
TOFU (research), MOFU (compare), BOFU (decide). Match content to buyer stage.
Topic clustering
Group related prompt variations into single content pieces. Cover one topic, win 20 prompts.
Per-engine variations
See exactly how ChatGPT phrases vs how Perplexity phrases the same intent.
Prompt-to-published pipeline
The wedge. Drafts an article for each priority prompt and publishes — without you opening another tool.
Who it’s for
Built for teams optimising for the conversational web.
Augment your keyword strategy with the long-tail conversational prompts AI engines actually answer.
10× prompt surface area
Build editorial calendars around prompts buyers ask, not keywords they don’t.
Buyer-aligned roadmap
See exactly what buyers ask AI before they ever land on your site. Adjust positioning accordingly.
Buyer language on tap
Mine real buyer questions for messaging, FAQ pages, and battle cards.
Live voice-of-customer data
Customer proof
Real prompts found. Real citations earned.
Hero case study
How [Customer] surfaced 247 hidden prompts
Starting with 12 known keywords, [Customer] discovered 247 buyer-intent prompts AI engines were answering. SemlyPro drafted + published gap-closing content for the top 18. Category citations climbed 4.1× in 90 days.
“Half of these prompts didn’t exist as keywords. We’d been optimising for the wrong queries.”
“Prompt research is the new keyword research. SemlyPro nailed the workflow.”
Pricing
AI prompt research, from $149/mo.
Every plan includes the full closed loop — research, generation, and publishing to 12 CMSes.
Business Pro
Growing teams & agencies
Full plan includes the closed loop
FAQ
AI prompt research, questions answered.
The discipline of identifying the actual buyer-intent prompts users send to AI search engines about a given category. Unlike keyword research, prompt research captures the longer, conversational queries buyers type into ChatGPT, Perplexity, Gemini, and Claude.
Keywords are short Google search terms (3 words avg). Prompts are conversational AI queries (10–25 words). 90% of buyer prompts have no Google keyword equivalent. Prompt research captures what keyword research misses.
A combination of live AI engine query patterns, Reddit threads, forum questions, search-suggest APIs, and our own LLM-based prompt expansion from your seed topics.
Per-engine query share data + Reddit thread engagement + forum question volume + Google search-suggest signals. Volume estimates are directional within ±25% — accurate enough for prioritisation.
Each prompt is tagged as TOFU (top-of-funnel research), MOFU (middle-of-funnel compare), or BOFU (bottom-of-funnel decide). Match content to buyer stage.
Yes. For each underlying intent, we show the actual phrasings used by ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. They’re different enough to matter.
AnswerThePublic captures Google "People Also Ask" — which lags AI engine usage. SemlyPro captures live AI engine query patterns directly. Different data source, different surface area.
Yes. CSV, JSON, Google Sheets, Notion, and API access on Pro plan and above.
Yes. Pick any prompt → SemlyPro drafts the article tuned to answer it → publish to your CMS. One workflow, prompt-to-live.
The /free-tools/ai-visibility-checker shows 5 sample prompts per audit free. Full 50-prompt research requires the paid plan.
Stop guessing keywords. Mine the prompts.
14-day free trial · 5-engine prompt discovery · Direct to published article