See who AI cites instead of you.
Every time ChatGPT, Perplexity, Gemini, Claude, or Google AI Overviews answer a category question, SemlyPro tracks which competitors get mentioned. Then publishes the content that overtakes them.
AI Overview answer block
What is AI competitor detection?
AI competitor detection is the process of identifying which brands AI search engines actually cite when buyers ask category-defining questions. Unlike traditional competitor research (which guesses based on Google rankings), AI competitor detection reads the real AI answer and lists the named brands inside it.
This often reveals competitors the company didn’t know they had — and surfaces niche players AI recommends that don’t rank on Google at all.
% of category prompts where each competitor is named.
Where each competitor sits inside the AI answer.
Your % of named brands across all category prompts.
Trusted by content teams winning AI search
Why now
The competitors AI cites aren’t the ones on your Google radar.
Niche players, AI-native startups, and engagement-heavy Reddit threads get cited by AI but never rank on Google. Most teams miss them entirely.
don’t rank in the top 10 on Google. They’re invisible to traditional SEO tools.
See competitor share across all engines, not just the loudest one.
Catch new competitors the moment AI starts citing them.
The closed-loop difference
Others list competitors. SemlyPro outranks them.
Read-only competitor trackers tell you who’s being cited. SemlyPro tells you who, then drafts the content that overtakes them, then publishes it.
Capability
Read-only competitor trackers
SemlyPro
How it works
From category query to overtake plan.
01
Define category
Enter your domain or category. We auto-generate 50 buyer-intent prompts your category gets asked.
02
Query all engines
Each prompt runs daily across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews. We log every brand mentioned.
03
Map competitors
Surface the top 10 competitors by AI share-of-voice. Spot niche players you didn’t know about.
04
Overtake
For each competitor lead, SemlyPro drafts the content that beats them and publishes it to your CMS.
What’s inside
Six pillars of AI competitor mapping.
Auto-discover AI competitors
Surface every brand AI cites in your category — including niche players invisible to Google.
Share-of-voice ranking
Competitors ranked by % of category prompts where they’re named. Track movement weekly.
Position within answers
First mention vs fifth mention matters more than count. We track both.
Competitor source attribution
See which of their pages AI is citing. Know what content of theirs is winning.
New competitor alerts
Slack + email alert when a new brand starts getting cited in your category. Catch them early.
Auto-overtake workflow
For each competitor lead, SemlyPro drafts the content to overtake them and publishes it.
Who it’s for
Built for teams competing in AI search.
See your competitive position in AI search at a glance. Defensible board metric.
Share-of-voice tracked
Find the competitors Ahrefs can’t see — the ones AI cites without ranking on Google.
40% hidden competitors surfaced
Get a real-time view of who AI compares you to. Use it to sharpen positioning.
Positioning data on tap
Run AI competitive analysis across 50+ clients. Defensible monthly insight.
50 clients tracked
Customer proof
Real competitors found. Real takedowns.
Hero case study
How [Customer] discovered 7 hidden AI competitors
SemlyPro surfaced 7 competitors AI was citing that didn’t rank on Google — three of them tiny startups, one a Reddit thread treated as authoritative. [Customer] published overtake content to 4 of them; share-of-voice climbed from 12% to 38% in 60 days.
“We had no idea half of these companies were even competing with us in AI answers. Eye-opening.”
“The new-competitor alert caught a YC company before they got loud. We out-published them before they took off.”
Pricing
AI competitor detection, from $149/mo.
Every plan includes the full closed loop — research, generation, and publishing to 12 CMSes.
Business Pro
Growing teams & agencies
Full plan includes the closed loop
FAQ
AI competitor detection, questions answered.
The process of identifying which brands AI search engines cite when buyers ask category-defining questions. Reads the actual AI answer and lists named brands inside, often revealing niche competitors that don’t rank on Google.
Ahrefs and Semrush guess competitors based on Google ranking overlap. SemlyPro reads the real AI answer and lists who’s actually being cited — including niche players and Reddit threads invisible to traditional tools.
Top 5 on the Pro plan, unlimited on Business Pro and Enterprise. Auto-discovery includes new competitors as AI starts citing them.
By share-of-voice across category prompts: what % of buyer-intent prompts in your category mention each competitor. Position weighting included (first mention scores higher than fifth).
Yes — that’s the wedge. ~40% of AI-cited competitors don’t rank in the top 10 on Google. They’re invisible to traditional SEO tools but present in AI answers.
Yes. Slack + email alert when a new brand starts getting cited in your category. Catch challengers before they get loud.
Yes. Reddit, YouTube transcripts, and forum mentions are tracked as AI source signals. On the Business Pro plan and above.
Yes. For every competitor citation, we log the source URL the AI referenced. Know exactly what content of theirs is winning.
For any prompt where a competitor is cited and you aren’t, SemlyPro can auto-generate and publish content tuned to overtake them — including matching the cited format, length, and entity coverage.
Yes. Your AI Visibility Score includes a share-of-voice component computed from competitor detection. They’re two views of the same underlying data.
Find the competitors. Overtake them.
14-day free trial · Daily competitor mapping · Auto-overtake workflow